There's little doubt that the disruptive financial service of the year 2021 is Buy Now Pay Later – the old practice of lay-away re-imagined as digital credit for ecommerce. And as Ecommerce sales surged during the Covid-19 pandemic, so did Buy Now Pay Later players. By the end of 2021, Lafferty estimates showed that the BNPL market is set to continue its explosive growth at a compound annual growth rate of more than 50 percent over the next three years. That's a market that cannot be overlooked.
Here we offer our comprehensive research into the main BNPL players and their business models, along with our forecasts for BNPL between 2022 and 2024, when hopefully we will finally emerge from the pandemic. But will we return to old ways of doing business? That's unlikely, as digital credit emerges as a new route to acquiring and keeping customers.
Our two reports are available together in one year-end special bundle for €495.